About RaceShare

RaceShare has been formed by a group of racing and bloodstock professionals who have a shared belief in the excitement and fun being a racehorse owner can deliver. The founders aim to grow a racing and breeding legacy which will ultimately help support the sport of horse racing through creating an engaging and affordable horse racing ownership experience.


The ownership experience of our customers is number 1. We want to be the best in the world, through the success of our horses at the highest level, using the best racing and breeding brains in the business to give us an edge selecting the horses with the most potential, and building an unbeatable immersive tech and content experience for our owners.

RaceShare aims to offer a unique experience to not just existing horse racing enthusiasts, but anybody who wants to see what the sport is all about. We want to bring new fans into racing and believe what we offer can do this.

Key personnel

Oli Bell

ITV Racing’s Oli Bell will be leading our racing team, delivering weekly video updates, hosting events and digital meetings, and joining us at stable days and events.

An expert on all things racing, Oli is dedicated to the sport and has established the Riding A Dream Academy and is patron of London’s Ebony Horse Club. He’s also a pretty good poker player and golfer, and we ‘ll be doing our best to convince him to run a RaceShare golf and poker tournament.

Oli Bell

ITV Racing’s Oli Bell will be leading our racing team, delivering weekly video updates, hosting events and digital meetings, and joining us at stable days and events.

An expert on all things racing, Oli is dedicated to the sport and has established the Riding A Dream Academy and is patron of London’s Ebony Horse Club. He’s also a pretty good poker player and golfer, and we ‘ll be doing our best to convince him to run a RaceShare golf and poker tournament.

Oli Bell

ITV Racing’s Oli Bell will be leading our racing team, delivering weekly video updates, hosting events and digital meetings, and joining us at stable days and events.

An expert on all things racing, Oli is dedicated to the sport and has established the Riding A Dream Academy and is patron of London’s Ebony Horse Club. He’s also a pretty good poker player and golfer, and we ‘ll be doing our best to convince him to run a RaceShare golf and poker tournament.

Racing team

Andrew Barr

Andrew’s been in racing his whole career and started from grass-routes up, as an apprentice form analyst for Racing Post before eventually producing a renowned betting column and providing expert Spotlight comment writing.

Since leaving Racing Post has worked as an investor and consultant within the racing industry. He is a successful buyer of racehorses as well as being a competent work rider and racehorse owner.

Ross Brierly

Regular racing presenter, comedian and committed punter, Ross will be delivering some fantastic content to our owners, not just updates on your horses but insight, views and interesting angles on the sport of kings.

You may have seen Ross presenting Racing Post’s popular live programmes The Flat Pack and In The Know.

Simon Rowlands

Race and form analyst heavyweight, Simon offers unbeatable experience on form, race times and sectional ratings.

As a regular on the Attheraces website and a freelance writer, Simon’s data addiction will keep the Raceshare owners well informed.

Executive team

Lucy Watson
Racing Director

Lucy has worked in the horseracing industry for her whole career, starting in the marketing department at the British Horseracing Authority (BHA) before joining Racing Post where she worked in marketing, web and product development and more recently bloodstock.

A passionate racegoer, especially for the Jumps, Lucy loves a bet and studying the form and aims to breed a Cheltenham Festival winner by the time she’s 70.

Ash White
Business Development Manager

Ash spent five informative years at Elite Racing Club and Owners Group, starting at age 18, where he learnt the ins and outs of the syndicate business.

In 2019 he joined Racing Post Bloodstock where he launched the popular Progeny Tracker iPhone and Android app and built excellent client relationships in the bloodstock industry. Ash is a keen golfer with a handicap of 3, and a committed Tottenham fan.

Horse buying team

Andrew Barr

Andrew’s been in racing his whole career and started from grass-routes up, as an apprentice form analyst for Racing Post before eventually producing a renowned betting column and providing expert Spotlight comment writing.

Since leaving Racing Post has worked as an investor and consultant within the racing industry. He is a successful buyer of racehorses as well as being a competent work rider and racehorse owner.

Ross Brierly

Regular racing presenter, comedian and committed punter, Ross will be delivering some fantastic content to our owners, not just updates on your horses but insight, views and interesting angles on the sport of kings.

You may have seen Ross presenting Racing Post’s popular live programmes The Flat Pack and In The Know.

Simon Rowlands

Race and form analyst heavyweight, Simon offers unbeatable experience on form, race times and sectional ratings.

As a regular on the Attheraces website and a freelance writer, Simon’s data addiction will keep the Raceshare owners well informed.